In New York City, commercial moving is a complex and often time-consuming process. Floor plans need to be drawn up, offices need to be cleared in time and lease conditions need to be ultimately met. This is especially true of retail businesses in the city. Moving a retail business is New York City can be particularly tough, as a delay or serious complication could cost your business much-need sales revenue.
Fortunately, keeping in mind a few simple tips could help your retail relocation go much smoother and more seamlessly than you’d think. Following these tips can make your move much easier for you, your employees – and your bottom line!
Communicate with Customers
Before you relocate, it’s critical to inform your customers of where your new location is. Fortunately, this can be accomplished in many ways, just some of which include email newsletters, social media, flyers, direct mail, website updates, press releases and in-store advertising. Always be sure to include your new address, telephone number and directions on how to get there from your current location.
Update Your Business Listings
Always update your traditional business listings well before your move. These days, it’s also vital to update your online listings in advance, too. That means updating your website, social media pages, local search engine listings and Yelp and other online review sites.
Create New Incentives for Customers
Try to create a reason for your existing customers to make the trek to your new location. That means hosting special events, holding a grand opening sale and the like.
Craft a Floor Plan
Always be sure to draw up your new floor plan several weeks in advance. This will help to ensure a smoother move as well as give you an opportunity to create a more optimal sales floor to capitalize on.
Purge Unnecessary Inventory
Be sure to liquidate any unneeded retail inventory before you move. This is a simple and cost-effective way to cut your moving costs and reduce any clutter in your new location, giving you more room to focus on what’s most important in terms of sales and revenue.
Schedule your move around a time period of slow sales in order to limit the impact it’ll have on your bottom line. If possible, also try to set up any decorations or shelving in your new location prior to your official moving days.